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Custom Chrome - Company History Page

CUSTOM CHROME STORY

It all started in a motorcycle shop behind a two-car garage on West San Carlos Street in San Jose, California. Four friends, noticing that a growing number of motorcycle owners wanted to personalize their bikes, opened a motorcycle accessory store that specialized in chroming and polishing anything brought in. With that, Coast Cycles was born in a retail space adjacent to the garage.

Within a year, Coast Cycles changed its name to Custom Chrome Inc. (CCI) and began to seek out manufacturers of custom parts and accessories, collaborating with them on unique new items built to the company's specifications. Soon, motorcycle dealers around the country discovered the growing line of custom parts and accessories available from Custom Chrome® and the company quickly grew into an international manufacturer and wholesale distributor of aftermarket products for Harley-Davidson® motorcycles.

Today, Custom Chrome® is one of the worlds largest independent suppliers of aftermarket parts and accessories for Harley-Davidson® motorcycles. A true leader in the industry, Custom Chrome has it's headquarters located in Morgan Hill, CA and four distribution centers strategically placed around the globe to provide fast service to dealers worldwide. Custom Chrome® is also a world leader in V-Twin parts and accessories logistics with a sales office and distribution located in Germany.

At Custom Chrome, we design and distribute the "World's Finest Products for Harley-Davidson's" under the company brand names RevTech®, Motor Factory, Jammer and Santee. Custom Chrome also sells and distributes products from the top manufacturers and brands in the industry. Brands like Freedom, National Cycle, and Arlen Ness are among a huge list of brands that call Custom Chrome home and that rely on CCI to deliver their products to V-Twin dealers around the world.

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