August 7, 2009
Morgan Hill, CA
Today Custom Chrome announced a host of international events planned in celebration of its 40th Anniversary serving the V-Twin industry. “The past year has been a tremendous time of rebuilding and rebirth for the CCI brand – Custom Chrome International,” said Holger Mohr, Chief Executive Officer of Custom Chrome. “We will not let this milestone pass without a shout!”
The anniversary announcement included details for a series of events celebrating four decades as a V-Twin industry parts distributor and manufacturer that includes numerous proprietary product lines such as RevTech®, Santee®, Motor Factory® and Jammer Cycle Products®. It is largely in this enduring legacy that its brand became synonymous with “World’s Finest Products for Harley-Davidsons.” “We have much to be grateful for,” noted Mohr. “Not the least of which is the partnership and support we have received from our dealers and vendors.”
It is in that spirit that a schedule of events was created to showcase CCI and its valued vendor and dealer relationships. Already on the calendar are dates for the Custom Chrome Europe Dealer Show in Mainz, Germany, (March 27 & 28, 2010), a dealer reception at the Moon Eyes Show in Japan, and a dealer reception at the Gold Coast Rally in Australia. The company will also soon be releasing dates for its international event schedule and additional celebration events.
Mohr also announced that the long awaited return of the Custom Chrome International Dealer Show had arrived. “It seems perfectly fitting that 2010 will not only mark our 40th anniversary, but also the return of what has historically been one of the most significant annual events on the V-Twin industry calendar,” said Mohr.
The setting for the show is the World Headquarters in Morgan Hill, CA on Friday, Saturday and Sunday, March 12–14, 2010. Friday will be dedicated to seminars and sales representative training while Saturday and Sunday can be focused on the dealer event itself.
The initial response to the return of the Custom Chrome International Dealer Show among our vendors and dealers has been overwhelmingly encouraging. “We kept hearing––just do it!” said Mohr.
By holding the show just prior to the 2010 selling season, the goal will be to energize and enthuse the dealer community regarding new products without interfering with the dealers focus during the prime selling season. “But more than anything, the CCI Dealer Show and year-long calendar of events is a celebration of 40 years of dedication and commitment to our industry,” said Steve Veltri, Vice President of Sales and Marketing. “The show has been an opportunity to bring together dealers, vendors and the media to collectively be inspired and invigorated, and if we can do that throughout the events of the coming year, we’ll have succeeded in our goal.”
The company is clear on one fundamental principle. Participation from our partners is the most important component to a successful show. “Without our vendors and dealers there would be no Dealer Show,” said Mohr. “Every employee throughout our worldwide operations is truly appreciative of the support we’ve received from our dealer and vendor communities.” “We’re thrilled with anticipation of the year-long 40th anniversary series of events and counting the days to the return of the Custom Chrome International Dealer Show,” said Mohr.
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About Custom Chrome
Custom Chrome®, a division of DAE-IL USA, Inc., designs, manufactures, markets, and distributes aftermarket motorcycle parts and accessories and does business as Custom Chrome, Santee®, Jammer®, Custom Chrome Europe® and Custom Chrome Asia®. The Company is one of the largest independent suppliers of aftermarket parts and accessories for Harley-Davidson® motorcycles and commands significant market share in the broader motorcycle industry. With thousands of unique product offerings, Custom Chrome anticipates and fulfills the aftermarket needs of the v-twin motorcycle industry through a network of independent dealers throughout North America, Europe, and Asia/Pacific. To learn more please visit: www.customchrome.com.
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