Daytona Beach Bike Week, also called Daytona Bike Week, is a motorcycle event and rally held annually in Daytona Beach, Florida. Approximately 500,000 people make their way to the rally area for the 10-day event. The festivities include motorcycle racing, concerts, parties, and street festivals. The event is usually held on the first full week of March (including the Fri-Sat-Sun prior to) and contends with the Sturgis Motorcycle Rally as the most popular motorcycle rally in the United States.